basic coffee FAQ's
Coffee Profile Wheel
The Coffee Profile wheel is a scientific account of all coffee related flavours and aromas. This adaptation of the original profile wheel allows our crew to define coffee characteristics and flavour nuances in a way that is easily delivered to our clientele. Depending on the origin of the bean, the roast profile and/or the type of blend, the crew is able to define a broad concept of how the coffee will translate in on-the-ground application.
The Hale Crew
Coffee FlavoUrs and Additives
Our coffee is pure - straight up coffee beans, roasted without the addition of any chemicals or additives throughout the process.
All flavours, hints & aromas sensed in our roasted coffee profile descriptions are based on our personal and professional interpretation of every bean or blend. We do in-house cupping at our Junction location and describe what we taste, smell, and feel to the best of our ability.